The EOS Model™ provides a visual illustration of The Six Key Components™ of any company that must be managed and strengthened to be a great business. Think of it as a lens for seeing and measuring the effectiveness of your organization. This model applies to big and small businesses alike, in any industry.

The first Key Component is what we call The Vision Component™. Strengthening this component means getting everyone in the organization 100 percent on the same page with where you’re going and how you’re going to get there.

The second Key Component is The People Component™. This means surrounding yourself with great people, top to bottom, because you can’t achieve a great vision without great people.

The third Key Component is The Data Component™. This means cutting through all the feelings, personalities, opinions, and egos and boiling your organization down to a handful of objective numbers that give you an absolute pulse on where things are.

With the Vision Component strong, the People Component strong, and the Data Component strong, you start to create a lucid, transparent, open, and honest organization where everything becomes more visible and you start to “smoke out all the issues,” which leads to the fourth Key Component.

The fourth Key Component is The Issues Component™. Strengthening this component means becoming great at solving problems throughout the organization – setting them up, knocking them down, and making them go away forever.

The fifth Key Component is The Process Component™. This is the secret ingredient in your organization. This means systematizing your business by identifying and documenting the core processes that define your way to run your business – getting everyone on the same page with what the essential procedural steps of your core processes and then getting everyone to follow them so you create consistency and scalability in your organization.

The sixth and final Key Component is The Traction Component™. This means bringing discipline and accountability into the organization– becoming great at execution – taking the vision down to the ground and making it real.

To the degree you focus on strengthening these components as leaders and managers, everything will fall into place. That will move your business into the top 5 percent.

There are hundreds of ways to strengthen The Six Key Components of your business and thousands of books that provide instruction on how to master each component. We just brought together and simplified all of the great tools and disciplines so we could give you a simple, practical business building system that makes it much easier to catapult your company into the top 5 percent.


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